Casual Games are games that are easy to learn, and fun to
play. The purpose of the games is to provide entertainment
and relaxation, and they appeal to all sectors of society. The
target group that we have in mind however is women 20+,
whether we develop and produce games ourselves or purchase
them from other companies.
In gaming men want to play competitively; challenging
each other is an important motivator. Conversely, women prefer to
challenge themselves and have a more strategic overview;
which is why our portals do not include any games with
aggressive game elements, so your advertisement will always
be displayed in the simple, fun environment they respond to.
Through years of experience, we understand what appeals
to our female target audience group and continue to grow
within it.
