Products overview

If the objective of the campaign is to generate traffic to a landing page, we offer our 3-in-1 proposition on a CPC basis. For this advertising model, you are only charged when visitors actually click on your advertisement.

• CPC model

• A Flash commercial lasting a maximum of 20 seconds (shown prior to the game being played)

• A Leaderboard, which is visible during the game (for an average of 18 minutes)

• A Button, which is visible while the game is being loaded and during the game (for an average of 18 minutes)

• Technical Specifications 2010 (ZIP 2 MB)

If the objective of the campaign is to create brand awareness / brand preference, we offer our 3-in-1 proposition on a CPM basis. If the aim is Branding, TV commercials would be the most effective use of the gaming environment.

In this case our Pre-Roll Video Ad is flexible for up to 30 seconds so TV commercials can be easily moved from TV to the Zylom platform. In addition, there are no hosting costs. For this advertising model, only the views of the Pre-Roll Video Ad are charged. The views generated for the Leaderboard and the Button (both visible for an average of 18 minutes!) are not charged and are therefore included in the CPM price.

CPM model Pre-Roll Video Ad	CPM model Flash PGC

• A Flash commercial or a Pre-Roll Video Ad with a flexible duration of up to 30 seconds (shown prior to the game being played)

• A Leaderboard, which is visible during the game (for an average of 18 minutes)

• A Button, which is also visible during the game (for an average of 18 minutes)

• Technical Specifications 2010 (ZIP 2 MB)

“Active engagement” is every advertiser’s highest communication goal; what is more effective than actively involving your consumer in your message and ensuring that the consumer interacts with the brand in their preferred environment? With this in mind, advertisers now have the opportunity to build their own games, which we can place on Zylom as well.

As an alternative to advertisers developing their own games, we also offer Customized Games. Every game we have can be fully “rebuilt” based on the advertiser’s style guide and objectives. The advantage is that the production costs are minimized; you are guaranteed that a game will be successful as it is already played by millions of players around the world, and you will have demonstrable success. When customizing a game, we leave the basic functionality and key elements intact. This shortens the production process considerably.
Customizing a game takes approximately 6 to 8 weeks.

• Customized Games

* When customizing a game, Game Starts must also be purchased. Minimum spend £ 12,500.
** The production costs are indicative estimates and depend on the advertiser’s objective and choice of game. An exact quotation will be
    provided following the briefing.

Once you have had a game developed, we will drive traffic to it so your target audience plays the game and interacts with your brand. As a gaming site, www.zylom.co.uk is the ideal environment to drive traffic to your game so that it is played by as many consumers as possible.
This type of game promotion is known as “seeding” a game.

We have special “promo boxes”: on our homepage which are used to draw attention to our own games. We can also use these promo boxes for games from advertisers. By doing so, we draw the consumer’s attention to the game and provide guaranteed “Game Starts”.

• Seeding Games

• Technical Specifications 2010 (ZIP 2 MB)